Blog: Happy Birthday Basset

Joe Ayling | 19 February 2008

This year marks the 50th birthday of footwear brand Hush Puppies and its Basset Hound icon.

When I attended the Moda exhibition at the NEC Birmingham on Monday (19 February) the company was celebrating in style - with a substantial stand visible from every corner of the footwear hall.

Upon visiting the stand I was immediately struck by the classy 50th Birthday Guest Designer Series brandished prominently by Hush Puppies, which has always been credited for comfort but now looks to be showing off some real class too.

The men's range were inspired by celebrity stylist Phillip Bloch, and the women's line by stylist Rachel Fanconi.

Fanconi even managed to incorporate 'wolverine suede' into her heeled women's shoes, and Hush Puppies Europe marketing manager Julie Bradley was at hand to demonstrate the remarkable properties of this suede (see below).

In a true revelation to me, these shoes were able to deflect any liquid (including red wine) without leaving any trace - making them perfect material for a 'messy' night out.

By Joe Ayling, news editor.


BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?