Blog: Leonie BarrieHeelarius baby heels?

Leonie Barrie | 23 June 2008

Retailers ranging from Bhs to Asda to Tesco have all been criticised for selling “inappropriate” clothing for young girls, including padded bras and G-strings. But what, I wonder, do children’s charities make of the latest offering: high heeled shoes aimed at babies up to six months.

Heelarious, the American company behind the new line of hot pink, black and leopard print stilettos, say the $35 heels are just for show and will collapse if any weight is put on them.

The company’s name is perhaps the best giveaway that the line is intended as a joke – and a notice on its website warns: ‘May cause extreme smiling and hysterical laughter when in use.” But at a time when there are widespread concerns about the young age at which girls start to act and dress as adults, where do you draw the line I wonder?


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