Blog: Hi-Tech makes a splash with hydrophobic boot

Joe Ayling | 28 August 2008

UK footwear brand Hi-Tec has posted a demonstration video on Youtube to support launching the trademarked 'ion-mask' waterproof technology on its boots.

It is billing the technology, which renders footwear either Waterproof (WPi) or Hydrophobic (HPi), as a "quantum leap in hydro management nano-technology".

By the look of this video clip, they are not far wide of the mark either, although tests on a pair of shoes might be rather more compelling than the seamless material samples used here.

Hi-Tec is launching ion-mask this autumn in its V-Lite Altitude Ultra WPi walking boot before extending it to boots, shoes and sandals.

Ion-mask, created by technology firm P2i, chemically bonds water repellent molecules to the fibres of the footwear on a sub-microscopic (nano) scale.

The technology can be applied to leather, fabrics, metals, ceramics, glass, polymers and paper.

By Joe Ayling, news editor.

Ion-mask in action, see the Youtube clip here


BLOG

just-style market research sale

Are you planning for the year ahead and beyond? Well this week we’re offering great deals on some of our market research......

BLOG

Gearing up for the holiday shopping season

The volume of US apparel imports saw an increase in October on the prior year as retailers geared up for the holiday shopping season. Bangladesh booked the second highest growth behind India, reversin...

BLOG

Innovations to boost sustainability

Hong Kong-based textile and apparel giant Esquel Group, the world's largest woven shirt maker, is pushing ahead with the pursuit of sustainable and holistic quality. ...

BLOG

Sign up to try new re:source apparel sourcing tool for free

The old saying "Good things come to those who wait" is certainly true for re:source, the new suite of data-driven sourcing tools being developed by the team here at just-style....

just-style homepage



Forgot your password?