Blog: High hopes as new M&S clothing ranges hit stores

Petah Marian | 24 July 2013

Tomorrow (25 July) is set to be a big day for Marks and Spencer as its eagerly- anticipated clothing collection begins to hit stores.

Much is riding on the new range, the first under the new general merchandise management team, which is working to turnaround the category after eight quarters of decline.

While shareholders have high hopes for the line, company management is keen to play down expectations that this one collection will turn around its fortunes in women's wear.

Speaking to journalists alongside the collection's launch in May, general merchandise manager John Dixon said the clothing business can be described as either a juggernaut or an oil tanker, and that improvement will come incrementally rather than all at once.

The collection will start to hit stores tomorrow, with a full launch and advertising push in September.


BLOG

Apparel sourcing rules under NAFTA 2.0

The new United States-Mexico-Canada Agreement (USMCA) – also dubbed NAFTA 2.0 – has finally been agreed, but what does it mean for apparel sourcing? Here we take a close look at the new apparel-specif...

BLOG

Trade tremours continue to reverberate

Following more than a year of talks, the United States, Canada and Mexico have reached agreement on a renegotiated North American Free Trade Agreement (NAFTA) – which will be called the United States-...

BLOG

New customisable options for consumers

Italian sportswear firm CP Company is looking to tap into the growing demand for customisable apparel with a 'Bespoke' project that allows customers to select their preferred colour in its signature g...

BLOG

Are fashion and sustainability out of step?

The global fashion industry is on a trajectory set to stretch planetary resources beyond breaking point unless it finds better ways of producing, using and disposing apparel....

just-style homepage



Forgot your password?