Blog: High street or high school?

Joe Ayling | 27 April 2010

As young fashion entrepreneurs go, 17-year-old Kira Plastinina is surely leading the way?

Plastinina, who appeared on last night's Channel Four documentary The World's Richest Teenager and Me is described as Russia's answer to Paris Hilton.

Backed by her father's riches, Plastinina runs her own fashion label - Style Studio - with around 80 stores in the country.

The teenage prodigy designs and models the collection herself, posing the question of when she finds time to be a kid?

However, high school romances, discos and other adolescent shenanigans were kept firmly under corporate wraps during the programme. Investigator Mark Dolan also faces a wall of stifling PR when he brings up the subject of money.

As a viewer last night, the excess PR presence around this potentially fascinating young lady was frustrating, and prevented Dolan getting to know the personality behind the brand.

Other, less guarded, rich teenagers on the show from the US, Dubai and Thailand were allowed to express themselves much more freely.

So Kira, if you're reading or following just-style on Twitter, just let them be yourself.

By Joe Ayling, news editor.


BLOG

Act now to keep receiving just-style newsletters

You may have noticed a red alert bar at the top of just-style’s weekly and daily newsletters asking you to “Act now to keep receiving the just-style newsletter.” ...

BLOG

Apparel imports into the US rose in June

Apparel imports into the US rose in June as merchants stocked up for summer and prepared for the back-to-school season, with imports from Vietnam continuing to surge....

BLOG

US retailers under pressure to grow sales as mall traffic slows

Under Armour is to close stores and cut jobs – around 2% of the company's global workforce – as part of new plans to build a stronger and smarter company with faster go-to-market speed and greater dig...

BLOG

Agile logistics key to new hybrid retail world

US retail giant Walmart has topped a list of the fastest growing retailers thanks to its investment in ensuring it has the right balance between its online and brick and mortar operations....

just-style homepage



Forgot your password?