Blog: High street or high school?

Joe Ayling | 27 April 2010

As young fashion entrepreneurs go, 17-year-old Kira Plastinina is surely leading the way?

Plastinina, who appeared on last night's Channel Four documentary The World's Richest Teenager and Me is described as Russia's answer to Paris Hilton.

Backed by her father's riches, Plastinina runs her own fashion label - Style Studio - with around 80 stores in the country.

The teenage prodigy designs and models the collection herself, posing the question of when she finds time to be a kid?

However, high school romances, discos and other adolescent shenanigans were kept firmly under corporate wraps during the programme. Investigator Mark Dolan also faces a wall of stifling PR when he brings up the subject of money.

As a viewer last night, the excess PR presence around this potentially fascinating young lady was frustrating, and prevented Dolan getting to know the personality behind the brand.

Other, less guarded, rich teenagers on the show from the US, Dubai and Thailand were allowed to express themselves much more freely.

So Kira, if you're reading or following just-style on Twitter, just let them be yourself.

By Joe Ayling, news editor.


BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?