Blog: H&M and M&S talk clothing recycling schemes

Petah Marian | 6 December 2012

Retailers offering clothing collection schemes has become a bit of a theme today with H&M launching a clothing recycling scheme and Marks and Spencer extending its Shwopping scheme into workplaces.

H&M said it the move is part of its efforts to find technical solutions to reuse and recyle textile fibres on a larger scale and that one of the goals of its Conscious Foundation - to support innovation on closing the loop on textiles and social projects along H&M's value chain.

Meanwhile, M&S, which garnered lots of attention for the launch of its Shwopping scheme earlier this year, plans to extend the scheme into people's offices, by placing Shwop Drops in their offices for a one day eco drive.

The retailer will deliver the Shwop Drops and provide marketing materials such as banners and notices. Oxfam, M&S' partner in the programme will collect the clothing and re-sell, re-use or recycle it.

And every employee who recycles will receive a money off voucher.

Adam Elman, head of Plan A delivery at Marks & Spencer, said: "We're passionate about giving used clothes a future. One man's old shirt is another's retro classic and we can even transform tatty clothing into new products, such as mattress or car seat fillings. There's no excuse for sending textiles to landfill and that's why we're doing everything we can to make it easy for people to recycle with Oxfam."

H&M and M&S aren't the only two retailers to take back consumers' old clothing, with Uniqlo launching a recycling programme in Japan during 2006 after starting a fleece recycling programme in Japan in September 2001.

 


BLOG

Complexities of multi-channel pricing, sourcing and stock control

The fashion industry is operating in a multi-channel world – but when it comes to managing this approach, it seems there is no unanimity of best practice (and often no best practice at all) on multi-c...

BLOG

Fashion firms struggle on speed to market

Fashion firms are continuing to wrestle with the challenges of taking decisions quickly and meeting deadlines – and admit they are struggling to speed their go-to-market processes to keep up with fast...

BLOG

Why cotton is being battered on all fronts

Cotton is being battered on all fronts, from false information campaigns, to competition from synthetic alternatives, and a changing consumer. The challenge now facing the cotton industry is how to re...

BLOG

New businesses shaking up a broken retail model

The convergence of disruptive new technologies, easy access to cheap capital, and changing consumer attitudes are shaking up an already-broken retail model, according to speakers at last week's IAF Wo...

just-style homepage



Forgot your password?