Blog: Leonie BarrieH&M leads on sustainable fashion

Leonie Barrie | 17 April 2015

Olivia Wilde shows sustainable style with Conscious Exclusive at H&M

Olivia Wilde shows sustainable style with Conscious Exclusive at H&M

H&M's new Conscious Exclusive collection, which launched this week, proves that high street fashion can be sustainable. And as the line gains momentum it’s using more diverse materials, including recycled beads, fabrics such as hemp, organic linen, and organic leather.

With a focus on dresses this year, highlights include an organic linen and silk sleeveless gown printed with hand-drawn images of birds; and a black cocktail dress made with Tencel and recycled wool, with rows of recycled sequins. A sleeveless cocktail dress made of organic hemp and organic silk is inspired by Japanese ink-washing paintings.

Other pieces in the collection include a pilot jacket in Tencel with reversible jacquard fabric and threads intentionally left loose, and an organic silk tuxedo blazer with sleeves slit to the elbow.

“This is how all fashion should be: great style that's naturally more sustainable,” says American actress and humanitarian Olivia Wilde, who is fronting the campaign.

The collection is now available in approximately 200 H&M stores globally, as well as online.

The Swedish retailer last week set out its sustainability achievements over the last 12 months – including adding fabric and yarn mills to its publicly published supplier factory list, and further progress in its work towards fair living wages.

Click on the following link to read more: H&M adds transparency to yarn and fabric suppliers.

BLOG

Fashion firms struggle on speed to market

Fashion firms are continuing to wrestle with the challenges of taking decisions quickly and meeting deadlines – and admit they are struggling to speed their go-to-market processes to keep up with fast...

BLOG

Why cotton is being battered on all fronts

Cotton is being battered on all fronts, from false information campaigns, to competition from synthetic alternatives, and a changing consumer. The challenge now facing the cotton industry is how to re...

BLOG

New businesses shaking up a broken retail model

The convergence of disruptive new technologies, easy access to cheap capital, and changing consumer attitudes are shaking up an already-broken retail model, according to speakers at last week's IAF Wo...

NEWS

UK fashion retailer Blue Inc seeking new buyer?

Embattled UK fashion retailer Blue Inc is understood to have sought the help of insolvency practitioner Begbies Traynor to find a buyer for the business....

BLOG

Apparel sourcing rules under NAFTA 2.0

The new United States-Mexico-Canada Agreement (USMCA) – also dubbed NAFTA 2.0 – has finally been agreed, but what does it mean for apparel sourcing? Here we take a close look at the new apparel-specif...

just-style homepage



Forgot your password?