Blog: Leonie BarrieH&M leads on sustainable fashion

Leonie Barrie | 17 April 2015

Olivia Wilde shows sustainable style with Conscious Exclusive at H&M

Olivia Wilde shows sustainable style with Conscious Exclusive at H&M

H&M's new Conscious Exclusive collection, which launched this week, proves that high street fashion can be sustainable. And as the line gains momentum it’s using more diverse materials, including recycled beads, fabrics such as hemp, organic linen, and organic leather.

With a focus on dresses this year, highlights include an organic linen and silk sleeveless gown printed with hand-drawn images of birds; and a black cocktail dress made with Tencel and recycled wool, with rows of recycled sequins. A sleeveless cocktail dress made of organic hemp and organic silk is inspired by Japanese ink-washing paintings.

Other pieces in the collection include a pilot jacket in Tencel with reversible jacquard fabric and threads intentionally left loose, and an organic silk tuxedo blazer with sleeves slit to the elbow.

“This is how all fashion should be: great style that's naturally more sustainable,” says American actress and humanitarian Olivia Wilde, who is fronting the campaign.

The collection is now available in approximately 200 H&M stores globally, as well as online.

The Swedish retailer last week set out its sustainability achievements over the last 12 months – including adding fabric and yarn mills to its publicly published supplier factory list, and further progress in its work towards fair living wages.

Click on the following link to read more: H&M adds transparency to yarn and fabric suppliers.

BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

NEWS

Prime Source Forum eyes apparel sourcing issues

The programme for next month's Prime Source Forum apparel sourcing conference is taking shape, with speakers lined up from around the world to discuss industry issues in China, Bangladesh, Myanmar, Af...

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?