Blog: Leonie BarrieH&M leads the apparel brand wagon

Leonie Barrie | 11 October 2013

The latest listing of the best global brands might be dominated by the technology, financial services and automotive sectors - but apparel, sporting goods and luxury names managed a strong showing too.

Interbrand's annual rankings put H&M in at number 23 on its top-100 table, with a brand value of $18.2bn, up 10% from 2012. Last year H&M ranked No 23.

Fast fashion stalwart Zara, meanwhile, inched up one place to 36, with an estimated brand value of $10.8bn, a rise of 14% on last year.

A 14% rise in value was also calculated for Ralph Lauren, which came in at No 88 at $4.6bn. And last but not least in the top-100 was Gap, its position unchanged but its brand value seen to have risen 5% to $3.9bn.

For sporting goods, Nike leads the field, with its position on the chart up two places to No 24, with an estimated brand value of $17.1bn, a rise of 13% on last year. Rival Adidas jumped five places to No 60, with its value up 12% to $7.5bn.

Nor surprisingly, luxury brands also stayed strong, led by Louis Vuitton (No 17) at $24.9bn, followed by Hermès (No 54) at $24.9bn; Prada (No 72) at $5.6bn; and Burberry (No 77) at $5.2bn.

Interbrand has based its rankings on three key aspects that contribute to a brand's value: financial performance, the role the brand plays in influencing consumer choice, and its ability to command a premium price or secure earnings.

Apple topped the 2013 list with a brand value of $98.3bn, followed by Google at $93.3bn. And for the first time in the report's history, Coca-Cola fell to third place with a $79.2bn brand value.

Sectors: Apparel, Retail

Companies: Prada, Zara, Burberry, H&M, H&M, Nike

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