Blog: Leonie BarrieH&M leads the apparel brand wagon

Leonie Barrie | 11 October 2013

The latest listing of the best global brands might be dominated by the technology, financial services and automotive sectors - but apparel, sporting goods and luxury names managed a strong showing too.

Interbrand's annual rankings put H&M in at number 23 on its top-100 table, with a brand value of $18.2bn, up 10% from 2012. Last year H&M ranked No 23.

Fast fashion stalwart Zara, meanwhile, inched up one place to 36, with an estimated brand value of $10.8bn, a rise of 14% on last year.

A 14% rise in value was also calculated for Ralph Lauren, which came in at No 88 at $4.6bn. And last but not least in the top-100 was Gap, its position unchanged but its brand value seen to have risen 5% to $3.9bn.

For sporting goods, Nike leads the field, with its position on the chart up two places to No 24, with an estimated brand value of $17.1bn, a rise of 13% on last year. Rival Adidas jumped five places to No 60, with its value up 12% to $7.5bn.

Nor surprisingly, luxury brands also stayed strong, led by Louis Vuitton (No 17) at $24.9bn, followed by Hermès (No 54) at $24.9bn; Prada (No 72) at $5.6bn; and Burberry (No 77) at $5.2bn.

Interbrand has based its rankings on three key aspects that contribute to a brand's value: financial performance, the role the brand plays in influencing consumer choice, and its ability to command a premium price or secure earnings.

Apple topped the 2013 list with a brand value of $98.3bn, followed by Google at $93.3bn. And for the first time in the report's history, Coca-Cola fell to third place with a $79.2bn brand value.

Sectors: Apparel, Retail

Companies: Prada, Zara, Burberry, H&M, H&M, Nike

BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

NEWS

American Eagle Outfitters expands to India

Clothing retailer American Eagle Outfitters Inc is to enter India - the world's largest youth market - through licensed stores....

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?