Blog: House of Fraser accelerates multichannel plans

Katie Smith | 20 June 2013

Launching a mobile site is one of the ways House of Fraser is ramping up its multichannel strategy

Launching a mobile site is one of the ways House of Fraser is ramping up its multichannel strategy

UK department store retailer House of Fraser is to revamp its website, launch a mobile site and extend cut off times for next day delivery as part of efforts to ramp up its multichannel strategy.

House of Fraser will launch a replicated version of its stock locator iPhone app on its main e-commerce website, allowing customers to check whether products are available in their local stores.

The cut-off point for Buy & Collect purchases will now be 8pm for pre-noon next day delivery, with plans to extend this to 10pm within the next few weeks.

The moves came as the company revealed that 50% of its online traffic now comes from touch screen devices, which is an indication of how rapidly consumer shopping habits are evolving. It also revealed a 53% jump in online sales for 2012. 

Executive director for multichannel Andy Harding said: "Designing for mobile and tablet devices before desktop versions will soon become the norm and is a change we've already implemented."


BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?