Blog: Leonie BarrieHow green is your tally?

Leonie Barrie | 28 May 2010

Growing concerns over the environment have prompted two Japanese clothing firms to come up with inventions that offer wearers a chance to combine sustainability with fashion.

For apparel maker Onward Kashiyama, this comes in the form of a biodegradable men's suit made entirely from natural and recycled materials - from the fabric, thread and lining right through to the buttons - that breaks down after about a year in landfill. The suit is due to go on sale next week under the Gotairiku and J.Press brands, and will cost JPY62,000 (US$683).

Another innovation - albeit one that's not going to make it beyond the concept stage - is a bra that doubles as a rice paddy. And yes, you did read that right. Not surprisingly it's from Triumph - whose previous 'inventions' have included a 'Chopsticks Bra' that holds washable chopsticks, a bra that can be converted into a shopping bag, and even one that can be popped into a microwave to warm the wearer.

This time though, the bra can be tied together to create pots that also double as the cups. These are then filled with soil, and rice seedlings, that are watered through a hose that also doubles as a belt that goes around the wearer's waist. Thoughtfully, the kind people at Triumph are also throwing in a pair of gardening gloves.


BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?