Blog: I wouldn't wear an England shirt today if you paid me

Joe Ayling | 22 November 2007

The words "England football kit" will have been scribbled out on numerous Christmas lists after the country's football team pathetically squandered their chances last night.

Having lost 3-2 to Croatia, the team has failed to qualify for Euro 2008 this summer, being edged out by Russia.

In what is just one of many financial repercussions for the nation, sportswear firms Umbro, Sports Direct and JJB Sports all saw their shares tumble as a result.

Kit manufacturer Umbro, a takeover target for Nike, admitted that sales of replica jerseys would suffer this year and next.

While Umbro still has a presence at the tournament sponsoring Sweden, the quintessentially English brand will be, in football terminology, "gutted" its gamble has not paid off.

Furthermore, if Nike succeeds with its GBP285m (US$582m) acquisition offer for Umbro, it will have been a telling twist of fate that England's slayers Croatia and Russia both play with a tick and not a diamond on their chests.

Joe Ayling, News Editor.


BLOG

Covid-19 leads to countrywide lockdowns

The coronavirus pandemic continues to cause chaos throughout the global apparel industry, with countrywide lockdowns and the switch of production to personal protective equipment (PPE) all dominating ...

BLOG

Pandemic continues to wreak havoc on industry

The ongoing impact of the coronavirus (Covid-19) pandemic on the global apparel industry and its supply chain continued to dominate content on just-style over the past week....

BLOG

Coronavirus continues to disrupt retail and supply chains

It’s resilience – not re-shoring – that clothing buyers should be seeking from their supply chains in the face of the Covid-19 outbreak....

BLOG

Coronavirus continues disruption of apparel and textile supply chain

Fuelled by new investment from its recent listing on the Hong Kong stock exchange, fashion supply chain manager Lever Style is realigning its business model to be the product engine for rising e-comme...

just-style homepage



Forgot your password?