Blog: I wouldn't wear an England shirt today if you paid me

Joe Ayling | 22 November 2007

The words "England football kit" will have been scribbled out on numerous Christmas lists after the country's football team pathetically squandered their chances last night.

Having lost 3-2 to Croatia, the team has failed to qualify for Euro 2008 this summer, being edged out by Russia.

In what is just one of many financial repercussions for the nation, sportswear firms Umbro, Sports Direct and JJB Sports all saw their shares tumble as a result.

Kit manufacturer Umbro, a takeover target for Nike, admitted that sales of replica jerseys would suffer this year and next.

While Umbro still has a presence at the tournament sponsoring Sweden, the quintessentially English brand will be, in football terminology, "gutted" its gamble has not paid off.

Furthermore, if Nike succeeds with its GBP285m (US$582m) acquisition offer for Umbro, it will have been a telling twist of fate that England's slayers Croatia and Russia both play with a tick and not a diamond on their chests.

Joe Ayling, News Editor.


BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

BLOG

First look at 2018

2018 is set to be a year in which disruptive trends that have been on the horizon start to become the norm for the apparel industry and its supply chain...

BLOG

What caused the biggest stir on just-style in 2017?

Welcome back, and Happy New Year to you all....

BLOG

Five sourcing trends – and what they mean

The changing dynamics of world textile and apparel trade are closely linked to the shifting sourcing and supply chain strategies of fashion brands and retailers. And according to a special just-style ...

just-style homepage



Forgot your password?