Blog: Internet retailers crown customer king

Joe Ayling | 13 October 2009

Internet retail experts are comparing notes on how online customers behave at a conference in London today (13 October).

The Internet Retailing Conference provides an opportunity for retailers and web experts to share ideas about how to boost online sales.

Researchers say retailers can improve site visitation and conversion rates by tracking customer behaviour. Site navigation and performance are also building blocks of customer experience, just-style has heard.

High-profile speakers from Zappos, John Lewis and Reebok International are also keen to stress they are adapting a multi-channel approach between store, website, and even mobile phone.

However, all issue caution about getting carried away by the online tools and social networking gadgets available to retailers, like Twitter.

"We have to careful not to get caught up with all the shiny stuff," added Foresee retail strategist Kevin Ertell.

It seems that leading internet retailers are striving to engage consumers, but without neglecting the basics.

There will no doubt be plenty more information, ideas and projections from a sector that, although not exactly in its infancy, has plenty of space to grow.

By Joe Ayling, news editor.


BLOG

US trade updates out of date

Apparel and textile industry executives are among those being deprived of key trade and economic data amid the ongoing US government shutdown – at a time when trade tensions between the US and China m...

BLOG

2019 off to a positive start

Getting 2019 off to a positive start, it seems US apparel retailers saw some holiday cheer, with strong sales momentum that started during the back-to-school season carrying on to Christmas....

BLOG

UN sets new Fashion Industry Charter for Climate Action

43 leading fashion brands, retailers and suppliers – including Adidas, Burberry, Gap Inc, H&M Group, Inditex, Kering, Levi Strauss & Co, and PVH Corp – are backing the UN’s new Fashion Industry Charte...

BLOG

Decathlon's decade-long eco-labelling project

Global sporting goods giant Decathlon is nearing the finishing line on a decade-long project that will see all textile and footwear items labelled with their environmental impact by the end of next ye...

just-style homepage



Forgot your password?