Blog: Internet retailers crown customer king

Joe Ayling | 13 October 2009

Internet retail experts are comparing notes on how online customers behave at a conference in London today (13 October).

The Internet Retailing Conference provides an opportunity for retailers and web experts to share ideas about how to boost online sales.

Researchers say retailers can improve site visitation and conversion rates by tracking customer behaviour. Site navigation and performance are also building blocks of customer experience, just-style has heard.

High-profile speakers from Zappos, John Lewis and Reebok International are also keen to stress they are adapting a multi-channel approach between store, website, and even mobile phone.

However, all issue caution about getting carried away by the online tools and social networking gadgets available to retailers, like Twitter.

"We have to careful not to get caught up with all the shiny stuff," added Foresee retail strategist Kevin Ertell.

It seems that leading internet retailers are striving to engage consumers, but without neglecting the basics.

There will no doubt be plenty more information, ideas and projections from a sector that, although not exactly in its infancy, has plenty of space to grow.

By Joe Ayling, news editor.


BLOG

Bangladesh safety gaps still remain

As the apparel industry prepares to mark the fifth anniversary of the Rana Plaza factory building tragedy, a new report estimates it could cost US$1.2bn to complete remediation across Bangladesh's rea...

BLOG

Concern mounts over Trump's trade policies

Since President Donald Trump took office in January 2017, his administration has been busy fulfilling major campaign promises on trade policy – much to the concern of US fashion brands and apparel ret...

BLOG

Jeans makers eye innovation to regain market share

just-style’s latest weekly roundup begins with a look at how jeans makers are innovating and adapting to evolving consumer needs and the impact of athleisure with new fabric innovation and more sustai...

BLOG

Trump's tariffs threaten textile trade

With tariff discussions looming over the White House, just-style’s news and analysis last week was not surprisingly dominated by talk of a possible trade war....

just-style homepage



Forgot your password?