Blog: Internet retailers crown customer king

Joe Ayling | 13 October 2009

Internet retail experts are comparing notes on how online customers behave at a conference in London today (13 October).

The Internet Retailing Conference provides an opportunity for retailers and web experts to share ideas about how to boost online sales.

Researchers say retailers can improve site visitation and conversion rates by tracking customer behaviour. Site navigation and performance are also building blocks of customer experience, just-style has heard.

High-profile speakers from Zappos, John Lewis and Reebok International are also keen to stress they are adapting a multi-channel approach between store, website, and even mobile phone.

However, all issue caution about getting carried away by the online tools and social networking gadgets available to retailers, like Twitter.

"We have to careful not to get caught up with all the shiny stuff," added Foresee retail strategist Kevin Ertell.

It seems that leading internet retailers are striving to engage consumers, but without neglecting the basics.

There will no doubt be plenty more information, ideas and projections from a sector that, although not exactly in its infancy, has plenty of space to grow.

By Joe Ayling, news editor.


BLOG

How social media is forcing apparel brands to think green

Social media, since its evolution, has undoubtedly changed the world as we know it....

BLOG

TAL refocuses and rebalances before growth

By his own admission, Roger Lee, CEO at Hong Kong based apparel giant TAL Group, is an optimist. And it's a trait that has stood him – and the 70-year-old company he leads – in good stead in recent ye...

BLOG

VF Corp splitting into two companies

Last week started with news that US apparel giant VF Corp is to spin off the group's denim and outlet businesses into an independent, publicly traded company – in a move that will enable it to focus o...

BLOG

Hong Kong sustainability scoop

We led on just-style last week with a world exclusive scoop on a number of new projects being unveiled in Hong Kong next month – including the first mill being set up in the territory in more than hal...

just-style homepage



Forgot your password?