Blog: Internet retailers crown customer king

Joe Ayling | 13 October 2009

Internet retail experts are comparing notes on how online customers behave at a conference in London today (13 October).

The Internet Retailing Conference provides an opportunity for retailers and web experts to share ideas about how to boost online sales.

Researchers say retailers can improve site visitation and conversion rates by tracking customer behaviour. Site navigation and performance are also building blocks of customer experience, just-style has heard.

High-profile speakers from Zappos, John Lewis and Reebok International are also keen to stress they are adapting a multi-channel approach between store, website, and even mobile phone.

However, all issue caution about getting carried away by the online tools and social networking gadgets available to retailers, like Twitter.

"We have to careful not to get caught up with all the shiny stuff," added Foresee retail strategist Kevin Ertell.

It seems that leading internet retailers are striving to engage consumers, but without neglecting the basics.

There will no doubt be plenty more information, ideas and projections from a sector that, although not exactly in its infancy, has plenty of space to grow.

By Joe Ayling, news editor.


BLOG

Stop negotiating and bring in the engineers

Surviving in a declining market is the biggest challenge for discount/mass-market retailers and suppliers of commodity products such as basic T-shirts, hoodies or cotton men's shirts – which is why it...

BLOG

The implications of buyer purchasing practices

New research has delved into one relatively underexplored aspect of global supply chains: how buyer purchasing practices impact wages and working conditions....

BLOG

just-style readership survey 2017 – Final reminder

We’re currently carrying out a survey to get a better understanding of the issues that matter the most to our readers, and how we can better serve you in the future. ...

BLOG

Why China continues to lead apparel sourcing

On just-style last week we took an in-depth look at why China is expected to retain its leading role in apparel sourcing for some time to come. ...

just-style homepage



Forgot your password?