Blog: Leonie BarrieJean genius

Leonie Barrie | 23 December 2003

I was so intrigued by news that Tesco was selling jeans for the bargain basement sum of £4 that I went and bought a pair. And mighty fine they are too. OK they don’t have the styling or cachet of labels like Earl Jeans or Paper, Denim and Cloth, but at that price you don’t expect them to. And with weekly sales standing at around 30,000 pairs, a lot of shoppers seem to agree.

Tesco’s renewed focus on its clothing offer is creating a bit of a stir, and an article in The Daily Telegraph sheds some light on how it’s achieving its goals. Other retailers should sit up and take note of this statement from Richard Brasher, who heads the company’s non-food business: “Our fundamental philosophy is how little can we sell a product for, not how much can we sell it for. The principle is that we want to sell for less.”

How can Tesco sell jeans for £4?


BLOG

Slowing economic growth weighs on 2020 sentiment

As we move into the final month of the year, it’s not surprising that anxiety and concern appears to be the prevailing mood across the fashion sector for 2020. A new report offers the ten trends set t...

BLOG

Sustainability is fast fashion’s Achilles heel

Two aspects of sustainability – environmental impact and worker well-being – are often buried under greenwashed marketing and feel-good statistics; the seeds of where fast fashion's demise have taken ...

BLOG

Vietnam's textile-garment plan hits hurdles

domestically-made textile inputs remains a major problem that continues to hinder clothing manufacturers in the country....

BLOG

Levi Strauss leads on green supply chain in China

Sustainability remains top of mind for the industry with Levi Strauss, Adidas and C&A ranked amongst the leading brands to have made progress in environmental supply chain management in China over the...

just-style homepage



Forgot your password?