Blog: Leonie BarrieJeans makers eye innovation to regain market share

Leonie Barrie | 3 April 2018

Coming to you a day later than usual due to the Easter holiday, just-style’s weekly roundup begins with a look at how jeans makers are innovating and adapting to evolving consumer needs and the impact of athleisure with new fabric innovation and more sustainable production processes.

We also published the second in a series of articles showing month by month changes in US garment imports. The latest installation covers South Asia: India, Bangladesh, Sri Lanka and Pakistan

And Li & Fung group president Marc Compagnon has shed more light on the sourcing giant's progress to reorientate its business model to "significantly change the way we think about things and the way we're going to market with new opportunities."

Digital transformation and the need for speed in retail and brand supply chains also continue to be among the core topics of conversation for other clothing industry executives.

Apparel makers in Mexico and Central America could benefit from the US's $50bn of proposed tariff hikes on Chinese imports if retailers boost sourcing south of the border, experts say.

And supply chain mapping platform Sourcemap is aiming to bring a new level of transparency to the clothing industry with a project to digitally map all of Bangladesh's garment factories.

A new labour policy unveiled in Pakistan's Sindh Province is not only the first in the country, but also sets precedent when it comes to governing industrial relations and social rights.

Better Work Bangladesh is running a Levi Strauss Foundation-funded project that provides shoes to barefoot workers in the country's garment factories. First results suggest workers feel empowered and more motivated when allowed to wear shoes.

Kering, Hennes & Mauritz (H&M) and Li & Fung are amongst a group of industry heavyweights backing new guidance that sets out seven key sustainability priorities for fashion CEOs.

And in other news, VF Corp has created a new role to lead strategic projects; Stella McCartney is to take back full control of her brand from French luxury goods group Kering; and the fourth-quarter filings from US apparel and footwear brands and retailers have continued to roll in.

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