Blog: Leonie BarrieJeans that make you slimmer?

Leonie Barrie | 10 June 2004

The idea that special jeans and trousers can help smooth away cellulite is as believable as, er, that strawberry flavour yoghurt actually contains strawberries. It’s a great marketing ploy, but whether clothing can actually help make you slimmer is open to debate – as Miss Sixty has been finding out. Its anti-cellulite jeans are encapsulated with a Retinol-based serum called Skintex (similar to many of the body lotions formulated to reduce cellulite) which is delivered through friction between fabric and skin and will remain active for up to 40 washes. But they’ve been slated by experts for their exaggerated claims.

Like most things, if it sounds too good to be true, it probably is! That hasn’t stopped hosiery makers Hanes, L'Eggs and Donna Karan selling what they claim to be cellulite-beating lines. But a look at the small print shows where the real interest lies: the tights need to be worn five days a week for a minimum of eight weeks and even then might only reduce the appearance of cellulite, not eliminate it. There’s only one sure-fire way to tackle cellulite and that’s through diet and exercise – and even then it’s a hard slog to make a difference. Perhaps the only thing in favour of Miss Sixty’s jeans is the fact that they need to be hand washed – and activity that will at least burn up a few calories. Despite positive sales but negative publicity, Miss Sixty says it will not be reissuing the jeans line next season.

UK: Miss Sixty Anti-Cellulite Clothing Dismissed


BLOG

Vietnam's textile-garment plan hits hurdles

domestically-made textile inputs remains a major problem that continues to hinder clothing manufacturers in the country....

BLOG

Levi Strauss leads on green supply chain in China

Sustainability remains top of mind for the industry with Levi Strauss, Adidas and C&A ranked amongst the leading brands to have made progress in environmental supply chain management in China over the...

BLOG

UK clothing exports to US to be hit by further 25% duties

Cashmere jumpers, anoraks and swimwear made in the UK and exported to the US are among products being hit by an extra 25% tariff as part of the ongoing dispute between the US and the EU over aircraft ...

BLOG

New US trade trends taking shape?

In a reversal of trends seen in July, the three Central American countries that are the largest suppliers of clothing to the US – Mexico, El Salvador and Honduras – saw a dramatic fall in shipments in...

just-style homepage



Forgot your password?