Blog: just-style meets Caprice

Joe Ayling | 26 February 2008

Yesterday I attended the Harrogate Lingerie & Swimwear Exhibition, which attracted some top brands and personalities.

The journey to Harrogate was a picturesque one, with great views of the Crimple Valley Viaduct on the way. Having reached the elegant northern town it was time to view the latest lingerie innovations from brands like Wonderbra, Cette, Spanx and Calvin Klein underwear.

Shapewear emerged as a much talked about category, with the appeal of magic pants, corsets and powermesh threatening to squeeze modern day gym memberships to one side.

The Faveo Freedom Bra product rather caught the eye too, being two separate cups without any strap rather than a single bra.

I was particularly keen to canvas opinion on the rate of sector growth, having read in a global review published by just-style this month that the sector had grown just 2.6% between 2004 and 2007.

I was also lucky enough to catch up with model turned lingerie entrepreneur Caprice at the event. She told just-style that sales of her UK lingerie collection By Caprice, which she models exclusively, are snowballing at retailers including Next, Littlewoods and Asos.

So despite her celebrity status, it seems Caprice is more than willing to run exhibition stands and represent the company she owns directly.

Perhaps it was beyond the call of duty to pose for a picture with a grinning news hack representing just-style, but she happily obliged.

By Joe Ayling, news editor.


BLOG

Trump spares textile machinery in tariff spat

Hundreds of US imports from China will be hit with an additional 25% tariff from next month – but to the relief of the US textile, apparel and footwear industry, most of the equipment used in the dome...

BLOG

Esquel's eco-friendly manufacturing complex

Hong Kong-based Esquel Group, the world's largest woven shirt maker, has been bedding-in operations at a ground-breaking new $313.3m eco-friendly manufacturing complex in southern China....

BLOG

Tariffs back at top of Trump's trade agenda

Tariffs soared back to the top of Trump's trade agenda last week, with the imposition of punitive tariffs on imports of steel and aluminium, and plans to proceed with an additional 25% tariff on impor...

BLOG

Digitalisation goalposts constantly evolving

The debate and discussion around digitalisation continues to top the apparel industry’s agenda – but as Spencer Fung, group CEO of Li & Fung explains, the goalposts are constantly evolving....

just-style homepage



Forgot your password?