Blog: just-style takes to the field at Herzo

Joe Ayling | 21 June 2010

Getting a feel for the Jabulani on the sidelines at Adidas HQ

Getting a feel for the Jabulani on the sidelines at Adidas HQ

It was a career first as I laced my boots for a football match against fellow journalists at Adidas' HQ in Herzogenaurach, Germany, today (21 June).
 
I was pre-warned by Adidas' excellent press team that all journos - English ones included - would be wearing Germany shirts for the game, but it still came as a shock.
 
As the whistle blew, opponents from rival trade publications were forced to put the odd scoop here and there to one side.
 
The game was played in good spirits, all glad to be starting the week away from our hack desks for a change.
 
After 90 minutes of, let's say, 'open' play, it is estimated the game ended approximately nineteen all.
 
Indeed, despite my worst fears of old Adidas icons like Zinedine Zidane turning out, it was a suitably amateur affair for me.
 
What hasn't been amateur today is the hospitality at Adidas' 114 hectare base, adorned with football pitches, a running track, tennis courts and even a barbecue area for warm days.
 
Still, time to fly back to the UK with my notes, having interviewed CEO Herbert Hainer this afternoon.
 
Hainer describes his management style as both honest, direct and challenging, all of which would also describe our very own World Cup of journalists.


BLOG

Have your say – Take part in just-style’s State of Sourcing survey

The global apparel industry and its supply chain is going through a period of unprecedented change. How do you and your colleagues see the outlook for 2018? And what strategies are you likely to be tu...

BLOG

Under Armour's strategic deep dives

Amid signs of a slowdown in its North American business, US sportswear brand Under Armour has made a number of "strategic deep dives" into strategy, supply chain, product, marketing and sales as a pre...

BLOG

Esquel Group on a sustainability mission

Hong Kong-based textile and apparel giant Esquel Group has made it its mission to weave sustainability into its core values, and across a vertical supply chain that spans every step from cotton farmin...

BLOG

Trump trade probe could have costs for cotton

An International Trade Commission hearing got underway last week as part of the Trump administration's probe into China's intellectual property practices under Section 301 of the 1974 Trade Act. The a...

just-style homepage



Forgot your password?