Blog: Leonie BarrieKeeping it in the family

Leonie Barrie | 21 July 2006

Retailer Marks & Spencer has lined up the daughters of George Davies, the founder of its Per Una brand, to run the fashion label when he steps into the role of chairman in August. But instead of flinging around accusations of nepotism, I think it’s an excellent choice. Emma Trayner is currently head of product development and Melanie Davies is head of manufacturing, so between them they already know the Per Una business inside out. They’ve worked closely with their father for many years, and will be in a great position to build the brand. All too often the departure of a figurehead leaves a company floundering until the new boss can make his or her mark. This way, with Emma and Melanie as joint business unit directors of the brand, and George stepping into the new role of chairman, the change should be subtle and seamless.


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