Blog: Leonie BarrieKohl's show must go on

Leonie Barrie | 19 July 2011

A year is a long time in business, and never more so than when celebrities are involved. So it's not surprising that executives at US department store retailer Kohl's Corp are putting on a brave face ahead of the September launch of a much-hyped clothing line from singer and actress Jennifer Lopez and her husband Marc Anthony - despite news at the weekend that the star couple is to split after seven years of marriage.

Having already invested heavily in licensing fees and in manufacturing the merchandise, Kohl's will be hoping the split is as amicable as the stars claim. Indeed, the retailer is ploughing on, now claiming the Jennifer Lopez and Marc Anthony brands "have always been positioned as two separate, distinctive collections." Indeed, the stars' separation may even give it scope to ditch one of the lines if sales are disappointing.

But when plans for the exclusive apparel and accessories line were revealed last November, Kohl's heralded the launch as "the first simultaneously designed collections by a celebrity couple." In light of recent events, it may well be the last too.


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