Blog: Leonie BarrieLevi’s in instalments

Leonie Barrie | 25 August 2009

Want a new refrigerator or washing machine? A new car or perhaps a sofa? For most people it wouldn't be unreasonable to spread the cost of big-ticket items like these. But what about a pair of jeans?

Well in India, cash-strapped shoppers are now being given the chance to pay for a pair of Levi’s jeans in monthly instalments, the Financial Times reports.

The scheme, which applies to items priced over INR1,599 (US$32.8) and allows the cost to be spread over three months, has been so successful it is now being rolled out to stores in nine cities.

And it seems to be a win-win for all concerned. Trials at Levi Strauss showed it encouraged shoppers to spend around 50% more on their purchases, while for Indian consumers it is an easy way to tap into a highly aspirational brand in a country where credit cards are not widely circulated. And of course it helps to beat the recession blues.

Levi’s India to sell blue jeans on instalment plan


BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?