Blog: Made in Italy the Chinese way

Joe Ayling | 28 October 2010

The Italian town of Prato, famous for its textiles and clothing manufacturers, continues to be a successful stomping ground for Chinese businesses, an investigation finds.

According to this report by the BBC, Chinese firms in Prato make around 1m garments a day, with a value of about EUR2bn (US$2.78bn) per year.

Investigator Silvia Pieraccini writes that there are 5,000 Chinese-run factories in the town, which are able to cut unbeatable supply deals with mills back home.

Furthermore, the fluorishing Chinese factories are keeping full order books thanks to the quality associated with Made in Italy goods.

The competition has spelt trouble for Italian-owned factories in Prato though, with half priced out of their own market since 2001, Pieraccini finds, and not without causing some resentment.

Coming into fashion: a Chinese mark on Italian clothes


BLOG

Why a balanced scorecard drives the best decisions

Among the highlights on just-style last week, we offer advice on how to achieve a balanced scorecard to help supply chain managers make the best decisions around where in the world their garments are ...

BLOG

How social media is forcing apparel brands to think green

Social media, since its evolution, has undoubtedly changed the world as we know it....

BLOG

TAL refocuses and rebalances before growth

By his own admission, Roger Lee, CEO at Hong Kong based apparel giant TAL Group, is an optimist. And it's a trait that has stood him – and the 70-year-old company he leads – in good stead in recent ye...

BLOG

VF Corp splitting into two companies

Last week started with news that US apparel giant VF Corp is to spin off the group's denim and outlet businesses into an independent, publicly traded company – in a move that will enable it to focus o...

just-style homepage



Forgot your password?