Blog: Made in Italy the Chinese way

Joe Ayling | 28 October 2010

The Italian town of Prato, famous for its textiles and clothing manufacturers, continues to be a successful stomping ground for Chinese businesses, an investigation finds.

According to this report by the BBC, Chinese firms in Prato make around 1m garments a day, with a value of about EUR2bn (US$2.78bn) per year.

Investigator Silvia Pieraccini writes that there are 5,000 Chinese-run factories in the town, which are able to cut unbeatable supply deals with mills back home.

Furthermore, the fluorishing Chinese factories are keeping full order books thanks to the quality associated with Made in Italy goods.

The competition has spelt trouble for Italian-owned factories in Prato though, with half priced out of their own market since 2001, Pieraccini finds, and not without causing some resentment.

Coming into fashion: a Chinese mark on Italian clothes


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