Blog: Leonie BarrieMarketing? It's child's play

Leonie Barrie | 22 January 2008

Need fresh marketing talent? The answer could be in your local kindergarten.

In Australia, children as young as six are being taught how to set up a company (fictional, of course), design a corporate logo and create an advertising campaign. Find out more here.

Olga Popovic, six-years-old and, by the sounds of it, a future marketeer, explained to the Sydney Morning Herald the reasons behind the colours she was using to market her business, the, erm, Big Guys Company.

“I used my glitter pen because that is the sparkly money," Olga told the paper. "It is brown because they sell soil for the flowers and red because some people like red and blue because they sell water bottles and blue is for the water.

"And orange doesn't represent anything really. It's just that people like orange."

And for you all marketing execs out there looking for a motto to define your work, just ask Olga.

“You don't do it too boring and you don't do it really perfect. You just do it as you can.”

Wise words.


BLOG

just-style market research sale

Are you planning for the year ahead and beyond? Well this week we’re offering great deals on some of our market research......

BLOG

Gearing up for the holiday shopping season

The volume of US apparel imports saw an increase in October on the prior year as retailers geared up for the holiday shopping season. Bangladesh booked the second highest growth behind India, reversin...

BLOG

Innovations to boost sustainability

Hong Kong-based textile and apparel giant Esquel Group, the world's largest woven shirt maker, is pushing ahead with the pursuit of sustainable and holistic quality. ...

BLOG

Sign up to try new re:source apparel sourcing tool for free

The old saying "Good things come to those who wait" is certainly true for re:source, the new suite of data-driven sourcing tools being developed by the team here at just-style....

just-style homepage



Forgot your password?