Blog: Leonie BarrieMonthly sales reports lose further weight

Leonie Barrie | 5 October 2012

When we launched just-style's 'Retail Roundup' column a decade ago, 22 US apparel and footwear retailers reported their monthly same-store sales results. As of next year, that number will drop to just 14, after discount giant Target Corp said it will no longer file monthly numbers.

The company's rationale is that the move is consistent with the vast majority of its retail peers - most notably Wal-Mart, which ended the monthly reporting routine in 2009.

"We believe aligning our sales guidance and reporting with disclosure of our quarterly financial results will create a longer-term focus and provide greater understanding of our sales results in the context of our overall financial performance," John Mulligan, Target's executive vice president and chief financial officer, said yesterday.

There's no doubt that a monthly overview of a retailer's performance only paints part of the whole picture, can be misleading and is a big contributor to the short-term outlook of many analysts and industry-watchers. But there are also those who fear an end to the practice also goes hand-in-hand with a lack of transparency, especially in a tough economic environment where information is power.


BLOG

Complexities of multi-channel pricing, sourcing and stock control

The fashion industry is operating in a multi-channel world – but when it comes to managing this approach, it seems there is no unanimity of best practice (and often no best practice at all) on multi-c...

BLOG

Fashion firms struggle on speed to market

Fashion firms are continuing to wrestle with the challenges of taking decisions quickly and meeting deadlines – and admit they are struggling to speed their go-to-market processes to keep up with fast...

BLOG

Why cotton is being battered on all fronts

Cotton is being battered on all fronts, from false information campaigns, to competition from synthetic alternatives, and a changing consumer. The challenge now facing the cotton industry is how to re...

BLOG

New businesses shaking up a broken retail model

The convergence of disruptive new technologies, easy access to cheap capital, and changing consumer attitudes are shaking up an already-broken retail model, according to speakers at last week's IAF Wo...

just-style homepage



Forgot your password?