Blog: Leonie BarrieMore chic than geek?

Leonie Barrie | 31 October 2003

To me, the humble laptop bag is nothing more than a functional carrier, a bog-standard black case that helps transport my computer and all its associated paraphernalia from A to B without damaging it along the way. In fact, I have to confess I rarely give it a second thought except, perhaps, to curse the fact that it’s so heavy! But apparently I’m missing the point. According to a press release from Intel that dropped onto my desk this-morning, its new line of laptop bags created by Givenchy designer Julien Macdonald are, in fact, 'luxury handbags for the 21st century.' Well, I stand corrected! Without a trace of irony, the story goes on to inform me that: "Today's successful women aren't usually interested in how technology works, they are interested in how it enhances their life. The Julien Macdonald laptop bag for Intel is designed to match the new type of laptop enabled by Intel Centrino mobile technology and the women that use it: smart, chic and connected.” And just a snip at £400. Perhaps the most appealing thing is that profits are to be donated to charity.

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