Blog: Leonie BarrieMore chic than geek?

Leonie Barrie | 31 October 2003

To me, the humble laptop bag is nothing more than a functional carrier, a bog-standard black case that helps transport my computer and all its associated paraphernalia from A to B without damaging it along the way. In fact, I have to confess I rarely give it a second thought except, perhaps, to curse the fact that it’s so heavy! But apparently I’m missing the point. According to a press release from Intel that dropped onto my desk this-morning, its new line of laptop bags created by Givenchy designer Julien Macdonald are, in fact, 'luxury handbags for the 21st century.' Well, I stand corrected! Without a trace of irony, the story goes on to inform me that: "Today's successful women aren't usually interested in how technology works, they are interested in how it enhances their life. The Julien Macdonald laptop bag for Intel is designed to match the new type of laptop enabled by Intel Centrino mobile technology and the women that use it: smart, chic and connected.” And just a snip at £400. Perhaps the most appealing thing is that profits are to be donated to charity.

BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?