Blog: Leonie BarrieMoss mania

Leonie Barrie | 1 May 2007

New York magazine described Kate Moss’s collection for Topshop as “bland,” while The New York Post scathingly called her designs “Duplikate” in reference to the fact that she’s simply tweaked some of her favourite fashions instead of designing them from scratch. But that hasn’t put off the legions of women who took to the shops today – and the retailer’s website too – to grab a slice of the action.

Brisk sales have been reported at Topshop’s 225 branches, but the retailer managed to avoid the chaos that descended on Primark when so many people turned up for the opening of its new flagship store that the doors collapsed and a security guard was injured. Shoppers have only been allowed to buy a total of five garments each to stop them putting items on eBay – it hasn’t – there are restrictions on the number of garments allowed in changing rooms, and colour-coded wristbands have helped segregate the crowds into specific time slots.

But unlike the scrums that accompanied the launch of collections by Stella Mc Cartney and Victor and Rolf at H&M, the Kate Moss Topshop Collection isn’t a limited edition line, and large volumes were ordered in advance. Does this mean the furore will die down once shoppers realise their purchases aren’t about to disappear from the shelves, at least not in the first few days? I’m sure Topshop boss Philip Green hopes not, since he’s signed the supermodel to work on further collections which will be rolled out in the not too distant future.

If you want to see what all the fuss is about, click here:

Crowds at Topshop for Kate Moss collection


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