Blog: Leonie BarrieM&S mirrors

Leonie Barrie | 19 February 2007

Marks & Spencer uses “distorting” mirrors in its changing rooms to make women look slimmer according to MEP Robert Kilroy-Silk. He’s even raised the issue in the European Parliament, and wants the mirrors to be withdrawn before they are outlawed later this year under new EU consumer protection rules in the Unfair Commercial Practices Directive. M&S of course has denied the allegations, with CEO Stuart Rose dismissing the claim as “complete nonsense”.

But when I discussed the story with colleagues here, the feedback seemed to be along the lines of “I thought everyone did it”. The “it” in question being to tilt or angle mirrors in order to create a flatteringly elongated and slim figure. Surely it’s no different to the practice of “vanity sizing,” where larger garments are labelled with smaller sizes. Or installing down-lighters over the mirrors in a gym to enhance muscle definition. We all know these tricks go on, but even so we’re flattered to look a few pounds thinner or fit into a smaller size – even if it’s not quite the truth.

M&S denies Kilroy mirrors claim


BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?