Blog: Leonie BarrieM&S mirrors

Leonie Barrie | 19 February 2007

Marks & Spencer uses “distorting” mirrors in its changing rooms to make women look slimmer according to MEP Robert Kilroy-Silk. He’s even raised the issue in the European Parliament, and wants the mirrors to be withdrawn before they are outlawed later this year under new EU consumer protection rules in the Unfair Commercial Practices Directive. M&S of course has denied the allegations, with CEO Stuart Rose dismissing the claim as “complete nonsense”.

But when I discussed the story with colleagues here, the feedback seemed to be along the lines of “I thought everyone did it”. The “it” in question being to tilt or angle mirrors in order to create a flatteringly elongated and slim figure. Surely it’s no different to the practice of “vanity sizing,” where larger garments are labelled with smaller sizes. Or installing down-lighters over the mirrors in a gym to enhance muscle definition. We all know these tricks go on, but even so we’re flattered to look a few pounds thinner or fit into a smaller size – even if it’s not quite the truth.

M&S denies Kilroy mirrors claim


BLOG

Vietnam's textile-garment plan hits hurdles

domestically-made textile inputs remains a major problem that continues to hinder clothing manufacturers in the country....

BLOG

Levi Strauss leads on green supply chain in China

Sustainability remains top of mind for the industry with Levi Strauss, Adidas and C&A ranked amongst the leading brands to have made progress in environmental supply chain management in China over the...

BLOG

UK clothing exports to US to be hit by further 25% duties

Cashmere jumpers, anoraks and swimwear made in the UK and exported to the US are among products being hit by an extra 25% tariff as part of the ongoing dispute between the US and the EU over aircraft ...

BLOG

New US trade trends taking shape?

In a reversal of trends seen in July, the three Central American countries that are the largest suppliers of clothing to the US – Mexico, El Salvador and Honduras – saw a dramatic fall in shipments in...

just-style homepage



Forgot your password?