Blog: Leonie BarrieM&S: “We boobed”

Leonie Barrie | 8 May 2009

Headline writers have had a field day this week after the campaign to persuade Marks & Spencer to ditch a GBP2 surcharge on bigger bras picked up its pace. In a climb-down today, the retailer admitted in national newspaper ads that “We boobed” – adding to some of the other headlines that have caught my eye. “M&S admits boob,” “Bra-vo!,” “Storm in a D-cup,” “Women’s full frontal war,” and “Their cups runneth over,” are just a few that I’ve seen.

The campaign against the surcharge might have been headline-grabbing, but it has also raised the serious issue of whether or not an extra cost is justified for larger-sized garments – or, conversely, whether smaller ones should be cheaper. M&S said its premium covered specialist work in engineering its larger bras, as well as the extra fabric needed to make them.

In response to an earlier blog posting, one just-style reader also noted that with margins getting ever tighter, especially for suppliers, each centimetre of cloth/trim counts, and that larger bras use more sturdy components such as wider straps which will be more costly to buy in.

Indeed, rather than capitulating, maybe M&S should have set a precedent by deciding to price more items according to size.

 

UK: M&S backs down over bigger bra charge


BLOG

US retailers stock up amid tariff threat

Apparel imports into the US took a tumble in March, with double-digit declines from three of the top ten supplier countries. While the results reflect Lunar New Year factory shutdowns in Asia, China –...

BLOG

Uncertain times should spur innovation

The uncertainty of potential tariffs affecting the clothing and textile sector – and a Trump administration that appears poised to levy more of them – continue to loom large over the apparel and footw...

BLOG

How Bangladesh has moved from "basket case" to bellwether

The fifth anniversary of the collapse of the Rana Plaza factory building in Bangladesh dominated coverage on just-style last week....

BLOG

Bangladesh safety gaps still remain

As the apparel industry prepares to mark the fifth anniversary of the Rana Plaza factory building tragedy, a new report estimates it could cost US$1.2bn to complete remediation across Bangladesh's rea...

just-style homepage



Forgot your password?