Blog: Leonie BarrieNames in the frame

Leonie Barrie | 5 October 2004

After all the furore last year when an RFID tag maker revealed that Benetton was planning to introduce smart-tags to its Sisley brand – a claim quickly denied by the Benetton camp – it seems tag makers are stirring things again. At the Frontline Expo in Chicago, a tag firm apparently told Consumer organisation Caspian (Consumers Against Supermarket Privacy Invasion and Numbering) that an unnamed US retailer was planning to put RFID tracking tags on all its clothing products from 2005. 

Any idea who the retailer is? The smart money seems to be on Calvin Klein, sports clothing company Champion and youth brand Abercrombie & Fitch – all of whom had sample clothing at the show. But they’d be wise to take a leaf out of Benetton’s book. Last year’s disclosure caused a wave of concern amongst privacy advocates who were worried that the technology could lend itself to unauthorised customer monitoring. And Benetton has been trying to make up for lost ground ever since.


BLOG

A confusing mix of sustainable cotton options

There's an undeniable desire on the part of brands around the world to clean up their supply chains, and there's no lack of interest in using more sustainable cotton. But the confusing mix of standard...

BLOG

Have your say – Take part in just-style’s State of Sourcing survey

The global apparel industry and its supply chain is going through a period of unprecedented change. How do you and your colleagues see the outlook for 2018? And what strategies are you likely to be tu...

BLOG

Under Armour's strategic deep dives

Amid signs of a slowdown in its North American business, US sportswear brand Under Armour has made a number of "strategic deep dives" into strategy, supply chain, product, marketing and sales as a pre...

BLOG

Esquel Group on a sustainability mission

Hong Kong-based textile and apparel giant Esquel Group has made it its mission to weave sustainability into its core values, and across a vertical supply chain that spans every step from cotton farmin...

just-style homepage



Forgot your password?