Blog: Leonie BarrieNames in the frame

Leonie Barrie | 5 October 2004

After all the furore last year when an RFID tag maker revealed that Benetton was planning to introduce smart-tags to its Sisley brand – a claim quickly denied by the Benetton camp – it seems tag makers are stirring things again. At the Frontline Expo in Chicago, a tag firm apparently told Consumer organisation Caspian (Consumers Against Supermarket Privacy Invasion and Numbering) that an unnamed US retailer was planning to put RFID tracking tags on all its clothing products from 2005. 

Any idea who the retailer is? The smart money seems to be on Calvin Klein, sports clothing company Champion and youth brand Abercrombie & Fitch – all of whom had sample clothing at the show. But they’d be wise to take a leaf out of Benetton’s book. Last year’s disclosure caused a wave of concern amongst privacy advocates who were worried that the technology could lend itself to unauthorised customer monitoring. And Benetton has been trying to make up for lost ground ever since.


BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?