Blog: New Look screens reality fashion show

Joe Ayling | 2 June 2011

UK value fashion chain New Look is running a television series to scout for a cutting edge stylist.

The soaring popularity of reality television in recent years suggests that New Look will enjoy a flurry of exposure for its collections on the back of it too.

The new series, called New Look Style the Nation, will begin this weekend and is hosted by Channel 4's Nick Grimshaw. It will also feature New Look creative director Barbara Horspool, designer Giles Deacon and a guest panelist for the week.

New Look Style the Nation will take to the road offering participants GBP300 (US$490)to come up with outfits from New Look's fashion ranges. Shoppers can also take part online by dressing a virtual mannequin on the New Look website.

Personally, I find that wearing full outfits bought from the same fashion retailer feels somewhat uninspiring, so the challenge is on for budding designers to mix and match within four walls only.

New Look Style the Nation


BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?