Blog: Nike+ clocks up the customers

Joe Ayling | 31 July 2007

Could stopwatches be the next gadget confined to a box in the loft, alongside tape players, VCRs and analogue radios?

Nike and Apple (the technology company that made CDs look like dinosaurs) are celebrating the first birthday of their Nike+ running product.

In the space of a year, Nike+ runners have logged over 22m miles – the equivalent of completing more than 800,000 New York City marathons or burning off 5m slices of pizza. Its product, which wirelessly links running shoes to an iPod nano to track times, distances and calories burnt, is a hit with runners who can also listen to music as they go.

Nike has cashed in on the iPod generation by selling Nike+ running shoes and accessories, just as other manufacturers Levi’s and Marks and Spencer have with jeans and suits respectively.

The trend shows that iPods are perhaps the closest technological ally that the fashion industry has ever had. As time goes by, smaller gadgets such as phones, MP3s and digital cameras are revolutionising the accessories category.

For runners, the choice is now between buying a Nike+ product, a new insole or a sweatband before working out. The only way to avoid such a dilemma is to have a rest… and listen to your iPod.

By Joe Ayling.


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