Blog: Leonie BarrieOld Navy lost at sea

Leonie Barrie | 20 February 2008

Despite her impeccable retail pedigree, Dawn Robertson has failed to build the “exciting vision for the future of Old Navy” which was promised when she was hired as its president in October 2006.

Since then, the Old Navy discount chain has been the biggest drag on Gap's performance, with fourth quarter same-store sales falling 5% in the three months to 2 February compared with a 3% fall for the company overall.

Initiatives launched by Robertson have included a re-focus on clothing for women in their 20s instead of the whole family, as well as getting merchandise into the stores more quickly.

She also hired fashion designer and television personality Todd Oldham as design creative director for the Old Navy division, to help make the merchandise more fashionable as well as launching an exclusive line under his own name.

But so far these moves haven’t been enough to stop the flow of budget-conscious shoppers away from its stores to other low-priced merchants like Wal-Mart, Target, Kohl’s and JC Penney. It’ll be interesting to see what plans her successor has up his or her sleeve.

Old Navy president steps down


BLOG

Trump spares textile machinery in tariff spat

Hundreds of US imports from China will be hit with an additional 25% tariff from next month – but to the relief of the US textile, apparel and footwear industry, most of the equipment used in the dome...

BLOG

Esquel's eco-friendly manufacturing complex

Hong Kong-based Esquel Group, the world's largest woven shirt maker, has been bedding-in operations at a ground-breaking new $313.3m eco-friendly manufacturing complex in southern China....

BLOG

Tariffs back at top of Trump's trade agenda

Tariffs soared back to the top of Trump's trade agenda last week, with the imposition of punitive tariffs on imports of steel and aluminium, and plans to proceed with an additional 25% tariff on impor...

BLOG

Digitalisation goalposts constantly evolving

The debate and discussion around digitalisation continues to top the apparel industry’s agenda – but as Spencer Fung, group CEO of Li & Fung explains, the goalposts are constantly evolving....

just-style homepage



Forgot your password?