Blog: Leonie BarrieOld Navy lost at sea

Leonie Barrie | 20 February 2008

Despite her impeccable retail pedigree, Dawn Robertson has failed to build the “exciting vision for the future of Old Navy” which was promised when she was hired as its president in October 2006.

Since then, the Old Navy discount chain has been the biggest drag on Gap's performance, with fourth quarter same-store sales falling 5% in the three months to 2 February compared with a 3% fall for the company overall.

Initiatives launched by Robertson have included a re-focus on clothing for women in their 20s instead of the whole family, as well as getting merchandise into the stores more quickly.

She also hired fashion designer and television personality Todd Oldham as design creative director for the Old Navy division, to help make the merchandise more fashionable as well as launching an exclusive line under his own name.

But so far these moves haven’t been enough to stop the flow of budget-conscious shoppers away from its stores to other low-priced merchants like Wal-Mart, Target, Kohl’s and JC Penney. It’ll be interesting to see what plans her successor has up his or her sleeve.

Old Navy president steps down


BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?