Blog: Olympic journey begins

Joe Ayling | 9 March 2011

Sportswear is on the agenda this morning (8 March) when just-style attends a one-day ASBCI seminar on the London 2012 Olympic Games.

The ASBCI, which stands for the Association of Suppliers to the British Clothing Industry, has changed its annual conference format for more frequent seminars.

Among the speakers today will be Speedo, Triumph and Marks and Spencer, with sessions on both sportswear and swimwear.

Last July the children's wear was the subject, and just-style heard about recessionary pressures on the market.

However, London 2012 is likely to provide a more upbeat discussion point in Leicester today, not least relating to the opportunities it brings for retailers.

Either way, the move to more snappy seminars is a refreshing one by the ASBCI.

Together with next month's Royal Wedding, the effects of which just-style reported yesterday, the 2012 Olympics are likely to bring some much-needed optimism back to the UK.

That is, of course, providing the Olympic Park is finished on time - and you can even view the building progress on these webcams.

With the exposure of a captive audience and millions of visitors ahead, clothing brands also need to construct an Olympic strategy, perhaps starting today.


BLOG

Complexities of multi-channel pricing, sourcing and stock control

The fashion industry is operating in a multi-channel world – but when it comes to managing this approach, it seems there is no unanimity of best practice (and often no best practice at all) on multi-c...

BLOG

Fashion firms struggle on speed to market

Fashion firms are continuing to wrestle with the challenges of taking decisions quickly and meeting deadlines – and admit they are struggling to speed their go-to-market processes to keep up with fast...

BLOG

Why cotton is being battered on all fronts

Cotton is being battered on all fronts, from false information campaigns, to competition from synthetic alternatives, and a changing consumer. The challenge now facing the cotton industry is how to re...

BLOG

New businesses shaking up a broken retail model

The convergence of disruptive new technologies, easy access to cheap capital, and changing consumer attitudes are shaking up an already-broken retail model, according to speakers at last week's IAF Wo...

just-style homepage



Forgot your password?