Blog: Olympic journey begins

Joe Ayling | 9 March 2011

Sportswear is on the agenda this morning (8 March) when just-style attends a one-day ASBCI seminar on the London 2012 Olympic Games.

The ASBCI, which stands for the Association of Suppliers to the British Clothing Industry, has changed its annual conference format for more frequent seminars.

Among the speakers today will be Speedo, Triumph and Marks and Spencer, with sessions on both sportswear and swimwear.

Last July the children's wear was the subject, and just-style heard about recessionary pressures on the market.

However, London 2012 is likely to provide a more upbeat discussion point in Leicester today, not least relating to the opportunities it brings for retailers.

Either way, the move to more snappy seminars is a refreshing one by the ASBCI.

Together with next month's Royal Wedding, the effects of which just-style reported yesterday, the 2012 Olympics are likely to bring some much-needed optimism back to the UK.

That is, of course, providing the Olympic Park is finished on time - and you can even view the building progress on these webcams.

With the exposure of a captive audience and millions of visitors ahead, clothing brands also need to construct an Olympic strategy, perhaps starting today.


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