Blog: Leonie BarriePalin look sparks fashion frenzy

Leonie Barrie | 12 September 2008

You can forget top designer names and the catwalk shows currently taking place at New York Fashion Week as the driver of trends for next season. Instead, the latest marketing vehicle for US fashion firms is John McCain’s running mate, Alaska Governor Sarah Palin.

An article in the Wall Street Journal today says Palin's personal style has sparked a buying frenzy, with her shoes, glasses, lipstick, and even wigs and hair pieces mimicing her upswept hairdo being snapped up across the country. On the internet apparently you can now buy Sarah Palin dolls, and firms are rushing to cash in on demand for her look.

The British media aren’t so generous of course, pointing out that accessories like intimidating firearms and bearskins don’t really make the grade.

But for US retailers having a tough time at the moment, the prospect of a national candidate who is a former beauty queen and in the news every day can only be good for business.

 

Palin's style sparks buying frenzy, and fashion firms rush to cash in


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