Blog: Leonie BarriePants to anti-cellulite knickers

Leonie Barrie | 30 April 2010

Is it really any surprise that women's knickers embedded with vitamin E, aloe vera and caffeine don't live up to their claims of banishing the 'orange peel' effect of cellulite without the need for extra exercise?

Retailer Marks & Spencer has been taken to task by UK consumer watchdog Which? for suggesting its 'magic knickers' have special powers "to reduce the visible signs of cellulite." Independent experts consulted by Which? say the knickers, which cover the wearer from waist to thigh, are no more effective than a pair of very tight pants at smoothing the skin's appearance.

As always though, the devil is in the detail, and in this case it's in the clever wording "reduce...the signs" which feeds into women's insecurities rather than promising to eliminate cellulite altogether. But it's clearly effective marketing, and despite the GBP29.50 (US$45) price tag the underwear has been flying off the shelves.

Defending the criticism, M&S says the garment "contains ingredients widely used in creams to reduce visible signs of cellulite." That is hardly an endorsement, since we all know what a con these are. Like most things in life, if it sounds too good to be true, it probably is!


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