Blog: Leonie BarriePlaying off patents

Leonie Barrie | 20 February 2006

There’s absolutely nothing wrong with Nike’s decision to file a patent infringement lawsuit against its rival Adidas-Salomon for allegedly copying its Shox cushioning technology. After all, the technology will have taken years to develop and perfect, it has been helping to drive sales, and is protected until 2021 to ensure against bootlegging. But for Nike to wait for three years before taking legal action seems ludicrous! Of course if Nike has only just been alerted to the alleged copying then it’s perfectly entitled to file suit – but it’s hard to believe that the sportswear company doesn’t follow its rivals’ moves on a day-to-day basis.

There’s always another side to the coin though – and could it have something to do with Adidas’ recent $3.8bn purchase of Reebok, which has significantly narrowed the gap between the world’s top two sporting goods companies? After all, look at the evidence. Nike has targeted some of Adidas’ highest-profile products in this latest filing, including its Adidas 1 shoes. But a year ago the tables were turned when Adidas sued Nike for selling workout pants with two parallel stripes along the seam which were deemed too similar to Adidas’ trademark three-stripe logo. The words throw, toys and pram all spring to mind.

US: Nike sues adidas over shoe design


BLOG

Higher worker wages – who pays?

There continues to be a disconnect between buying departments and compliance teams when it comes to costing labour in price negotiations. So who should pay for a minimum wage increase?...

BLOG

Trump tariff dispute rumbles on

The US has escalated its trade threats to China after President Donald Trump said he is considering tariffs on an additional $200bn of Chinese goods if China "refuses to change its practices."...

BLOG

Trump spares textile machinery in tariff spat

Hundreds of US imports from China will be hit with an additional 25% tariff from next month – but to the relief of the US textile, apparel and footwear industry, most of the equipment used in the dome...

BLOG

Esquel's eco-friendly manufacturing complex

Hong Kong-based Esquel Group, the world's largest woven shirt maker, has been bedding-in operations at a ground-breaking new $313.3m eco-friendly manufacturing complex in southern China....

just-style homepage



Forgot your password?