Blog: PPR begins green account

Joe Ayling | 16 May 2011

just-style is heading into London today for meetings organised by French luxury goods firm PPR Group and sizing company Alvanon Group.

Jochen Zeitz, the CEO of PPR-owned Puma, will be heading up the first event, where PPR is announcing the first results of its Environmental Profit & Loss Account (EP&L).

While business journalists are quite used to financial balance sheets, analysing the environmental results of a company is a new one to me.

Zeitz is leading the PPR Home initiative, which was announced in March and will include a ‘Creative Sustainability Lab’ to focus on green design, together with moves to offset CO2 emissions from company headquarters.

While the move towards quantitative data is a step forward by PPR, today’s initial results provide just a glimpse of what is to come.

Alvanon, meanwhile, will be talking just-style through a series of fit forms based on a new European women's and menswear fit standard. The company is a leading player in the movement towards measuring by shape as well as size.

It should be an action-packed day, with some home truths about my carbon footprint, and even shape, to boot.


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