Blog: Rapper prompts Caribbean Clarks craze

Joe Ayling | 8 July 2010

A Jamaican rap artist has helped footwear firm Clarks towards cult status in the country, thanks to his latest song about the brand.

The UK shoe firm has seen a surging demand in Jamaica since rapper Vybz Kartel - see below - released his curiously spelt 'Clarkes' song.

Clarks Originals feature heavily in the song and its accompanying video, often being dusted off with a toothbrush, strangely enough.

Originals and Wallabees shot to fame during the 90s when Brit Pop groups Oasis and The Verve showcased them on album covers.

A decade on and it looks like the iconic shoes have crossed music genres into rap.

And with lyrics like: "The leather's hard, the suede soft, a toothbrush gets off the dust fast," it's all rather complimentary.

 


BLOG

US apparel imports down four months in a row

The volume of US apparel imports fell for the fourth consecutive month in November, with a 20% drop in shipments from largest supplier China. The figures suggest early stockpiling in the run-up to the...

BLOG

Global apparel prices on the rise

One effect of the US-China trade war is the rising price of apparel imports – not just from China, but the rest of the world too. ...

BLOG

Progress on trade deals welcomed

The United States and China have reached an agreement on a Phase One trade deal in a move that will delay new tariffs that were due to take effect over the weekend and halve the rates currently impose...

BLOG

Slowing economic growth weighs on 2020 sentiment

As we move into the final month of the year, it’s not surprising that anxiety and concern appears to be the prevailing mood across the fashion sector for 2020. A new report offers the ten trends set t...

just-style homepage



Forgot your password?