Blog: Leonie BarrieRecycled jeans in Focus

Leonie Barrie | 1 December 2010

Car company Ford thinks it has found a perfect fit for recycled clothing: inside the new 2012 Focus. It is taking its "reduce, reuse and recycle" mantra to a new level by incorporating cotton from recycled blue jeans in carpet backing and sound-absorption materials used in the model, which goes on sale early next year in North America and Europe.

The auto-maker is no stranger to eco-friendly materials, having already found ways to include soy foam seat cushions, recycled resins for underbody systems, recycled yarns on seat covers and natural-fibre plastic for interior components. But this is the first time it is using post-consumer cotton - with the equivalent of two pairs of average-sized American jeans now set to turn up in each car.

"The good news is these jeans didn't end up in a landfill, nor did we use the water, fertilizer and land to grow virgin cotton," said product sustainability manager Carrie Majeske. And unlike other old clothes that turn up in the bottom of a closet or behind the washing machine, they're being put to good use.


BLOG

A confusing mix of sustainable cotton options

There's an undeniable desire on the part of brands around the world to clean up their supply chains, and there's no lack of interest in using more sustainable cotton. But the confusing mix of standard...

BLOG

Have your say – Take part in just-style’s State of Sourcing survey

The global apparel industry and its supply chain is going through a period of unprecedented change. How do you and your colleagues see the outlook for 2018? And what strategies are you likely to be tu...

BLOG

Under Armour's strategic deep dives

Amid signs of a slowdown in its North American business, US sportswear brand Under Armour has made a number of "strategic deep dives" into strategy, supply chain, product, marketing and sales as a pre...

BLOG

Esquel Group on a sustainability mission

Hong Kong-based textile and apparel giant Esquel Group has made it its mission to weave sustainability into its core values, and across a vertical supply chain that spans every step from cotton farmin...

just-style homepage



Forgot your password?