Blog: Leonie BarrieRecycled jeans in Focus

Leonie Barrie | 1 December 2010

Car company Ford thinks it has found a perfect fit for recycled clothing: inside the new 2012 Focus. It is taking its "reduce, reuse and recycle" mantra to a new level by incorporating cotton from recycled blue jeans in carpet backing and sound-absorption materials used in the model, which goes on sale early next year in North America and Europe.

The auto-maker is no stranger to eco-friendly materials, having already found ways to include soy foam seat cushions, recycled resins for underbody systems, recycled yarns on seat covers and natural-fibre plastic for interior components. But this is the first time it is using post-consumer cotton - with the equivalent of two pairs of average-sized American jeans now set to turn up in each car.

"The good news is these jeans didn't end up in a landfill, nor did we use the water, fertilizer and land to grow virgin cotton," said product sustainability manager Carrie Majeske. And unlike other old clothes that turn up in the bottom of a closet or behind the washing machine, they're being put to good use.


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