Blog: Redfoot takes folding shoes upmarket

Katie Smith | 16 December 2010

Many of us women struggle to keep our high heels on during a night out and often have the blisters on our feet to prove it.

However, a new foldaway footwear range called Redfoot may have solved all our problems ladies.

Redfoot has been awarded a 'Disney Halo' for best experiential product for their Disney Limited Edition range.

It was judged against Boots' Mini Mouse Toiletry range and Kenkro organic snacks. I'm not entirely sure how folding shoes could have been judged against organic snacks, but nevertheless, they still won the award.

“We’ve been manufacturing shoes for over 82 years for many of the major retailers, so to be presented with an award for our own brand and our own design, is incredibly fulfilling,” the company says.

Folding shoes are especially useful at the end of a night out, walking to the taxi or venturing home.
 
Redfoot folding pumps “can be folded into a tiny pouch, perfect for popping in a handbag – and affordable price point”, the firm adds.
 
Its phrase "affordable" might raise hopes you can grab some for a fiver, but no. In fact, the starting price point of nearly GBP50 seems a bit steep even without heels on.

Could it be then, that the lure of comfy feet is taking folding shoes upmarket?


BLOG

Trump drops Mexico tariffs amid deal on migration

US President Donald Trump has "indefinitely suspended" the recently proposed tariff hike on Mexican imports after the two parties reached a signed agreement....

BLOG

New project to benefit garment workers in Ethiopia

The growing interest of international brands to source garments from Ethiopia provides an opportunity to develop the sector in a sustainable way, the founders of a new project in the country say. Laun...

BLOG

Mexico tariff move "unfathomable" and "concerning"

In a surprise move late last week, the US announced new tariffs on all imports from Mexico – starting next Monday (10 June). The tariffs are in response to the flow of migrants crossing from Mexico in...

BLOG

Major brands urge Trump to pull footwear from tariff list

A coalition of 173 US footwear brands, including Nike and Adidas, is urging US President Donald Trump to remove footwear from the proposed tariffs list on goods imported from China, saying it would be...

just-style homepage



Forgot your password?