Blog: Redfoot takes folding shoes upmarket

Katie Smith | 16 December 2010

Many of us women struggle to keep our high heels on during a night out and often have the blisters on our feet to prove it.

However, a new foldaway footwear range called Redfoot may have solved all our problems ladies.

Redfoot has been awarded a 'Disney Halo' for best experiential product for their Disney Limited Edition range.

It was judged against Boots' Mini Mouse Toiletry range and Kenkro organic snacks. I'm not entirely sure how folding shoes could have been judged against organic snacks, but nevertheless, they still won the award.

“We’ve been manufacturing shoes for over 82 years for many of the major retailers, so to be presented with an award for our own brand and our own design, is incredibly fulfilling,” the company says.

Folding shoes are especially useful at the end of a night out, walking to the taxi or venturing home.
 
Redfoot folding pumps “can be folded into a tiny pouch, perfect for popping in a handbag – and affordable price point”, the firm adds.
 
Its phrase "affordable" might raise hopes you can grab some for a fiver, but no. In fact, the starting price point of nearly GBP50 seems a bit steep even without heels on.

Could it be then, that the lure of comfy feet is taking folding shoes upmarket?


BLOG

Trump trade probe could have costs for cotton

An International Trade Commission hearing got underway last week as part of the Trump administration's probe into China's intellectual property practices under Section 301 of the 1974 Trade Act. The a...

BLOG

Stop negotiating and bring in the engineers

Surviving in a declining market is the biggest challenge for discount/mass-market retailers and suppliers of commodity products such as basic T-shirts, hoodies or cotton men's shirts – which is why it...

BLOG

The implications of buyer purchasing practices

New research has delved into one relatively underexplored aspect of global supply chains: how buyer purchasing practices impact wages and working conditions....

BLOG

just-style readership survey 2017 – Final reminder

We’re currently carrying out a survey to get a better understanding of the issues that matter the most to our readers, and how we can better serve you in the future. ...

just-style homepage



Forgot your password?