Blog: Leonie BarrieRugby’s ripping yarns

Leonie Barrie | 22 October 2003

The sleek new Nike-designed jerseys worn by the English and South African Rugby World Cup teams have scored a few penalties of their own after players literally ripped the shirts from each other’s backs.

The tight-fitting hi-tech garments are made from Dri-Fit stretch-woven ripstop, a lightweight mix of Lycra, cotton and polyester, and are supposed to be harder for opponents to grab in a tackle. However, spectators at the week-end watched many of the garments rip to shreds on the pitch as the physical exertions of the game took their toll. Nike says it isn’t to blame, since "ripping of shirts is nothing new to the game of rugby," but investigations must surely be underway.

The new shirts might not be popular with players, but off the pitch the frequent jersey changes are drawing legions of women fans to the game. Total merchandising for the Rugby World Cup is expected to reach $100 million in sales – with around 65 per cent of this being generated by apparel lines. And up to 35 per cent of this is women's clothing. Savvy retailers take note.

BLOG

Busana Apparel on an expansion drive

Busana Apparel Group, Indonesia's largest woven apparel exporter, is on a drive to expand its domestic capacity, has set up its first factory in Ethiopia, is exploring opportunities in Vietnam, and ey...

BLOG

Act now to keep receiving just-style newsletters

You may have noticed a red alert bar at the top of just-style’s weekly and daily newsletters asking you to “Act now to keep receiving the just-style newsletter.” ...

BLOG

Apparel imports into the US rose in June

Apparel imports into the US rose in June as merchants stocked up for summer and prepared for the back-to-school season, with imports from Vietnam continuing to surge....

BLOG

US retailers under pressure to grow sales as mall traffic slows

Under Armour is to close stores and cut jobs – around 2% of the company's global workforce – as part of new plans to build a stronger and smarter company with faster go-to-market speed and greater dig...

just-style homepage



Forgot your password?