Blog: Leonie BarrieSacrificial lambs?

Leonie Barrie | 14 October 2004

Abercrombie & Fitch does a great job at courting publicity with its often contentious – and always headline-grabbing – T-shirts poking fun at everyone from Asian-Americans and West Virginians to gymnasts. And while I don’t like adding fuel to the fire, it’s hard to ignore the company’s actions, even when it has good intentions at heart. In the US the retailer has become the first to join Peta’s (People for the Ethical Treatment of Animals) stand against cruelty to lambs with a boycott of Australian merino wool. But I can’t help but agree with one group that says the company should be as sensitive to people as it is to animals.



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