Blog: Say goodbye to posture problems

Katie Smith | 27 January 2014

Problems with posture are set to be a thing of the past, with the introduction of a T-shirt designed to make the wearer stand tall.

So how does it work? According to UpCouture, the French fashion firm behind the product, bands of elastic film sewn into the upper section of the top apply light pressure to remind the wearer to stand with his or her shoulders back. 

The company made more than 30 various prototypes before the final product was reached. 

The manufacturing process comprises several steps, including sewing and bonding together an extra-thin film to the garment.

The bonded fabric is then cut into five specific shapes for the stress points of the T-shirt. The final garment is assembled layer by layer, with the shapes placed on the appropriate parts of the T-shirt and then bonded together.

But this dream posture comes at a cost. Each T-shirt is priced at GBP105 (US$172.50), and is available in a range of sizes, colours and styles for men and women.

BLOG

Why a balanced scorecard drives the best decisions

Among the highlights on just-style last week, we offer advice on how to achieve a balanced scorecard to help supply chain managers make the best decisions around where in the world their garments are ...

BLOG

How social media is forcing apparel brands to think green

Social media, since its evolution, has undoubtedly changed the world as we know it....

BLOG

TAL refocuses and rebalances before growth

By his own admission, Roger Lee, CEO at Hong Kong based apparel giant TAL Group, is an optimist. And it's a trait that has stood him – and the 70-year-old company he leads – in good stead in recent ye...

BLOG

VF Corp splitting into two companies

Last week started with news that US apparel giant VF Corp is to spin off the group's denim and outlet businesses into an independent, publicly traded company – in a move that will enable it to focus o...

just-style homepage



Forgot your password?