Blog: Sloggi goes green with organic undies

Joe Ayling | 30 January 2008

Well-known intimate apparel brand Sloggi was launching its first range of organic cotton underpants to buyers at a UK trade show I attended today (30 January).

It shows how far organic cotton has come - to be incorporated into products that are essentially built for comfort. Sloggi's stand, pictured below, also emphasised just how many product categories were looking to go organic in UK fashion.

Furthermore, if the organic food trade in this country is anything to go by then the organic clothing market is only just getting started.

Sloggi, which is owned by intimate apparel group Triumph International, was one of 100 exhibitors at the Aimex Menswear Show in Solihull, Birmingham.

Joe Ayling, news editor


BLOG

just-style market research sale

Are you planning for the year ahead and beyond? Well this week we’re offering great deals on some of our market research......

BLOG

Gearing up for the holiday shopping season

The volume of US apparel imports saw an increase in October on the prior year as retailers geared up for the holiday shopping season. Bangladesh booked the second highest growth behind India, reversin...

BLOG

Innovations to boost sustainability

Hong Kong-based textile and apparel giant Esquel Group, the world's largest woven shirt maker, is pushing ahead with the pursuit of sustainable and holistic quality. ...

BLOG

Sign up to try new re:source apparel sourcing tool for free

The old saying "Good things come to those who wait" is certainly true for re:source, the new suite of data-driven sourcing tools being developed by the team here at just-style....

just-style homepage



Forgot your password?