Blog: Leonie BarrieSnag-free stockings...well almost

Leonie Barrie | 11 July 2003

First it was stockings incorporating vitamins, moisturisers and amino acids for their health-giving properties. Now the Japanese – always at the head of the queue when it comes to fads and innovations – have given up on the product altogether, instead offering ‘virtual’ stockings consisting of a silk-like micro-spray which is simply sprayed onto the legs. Not surprisingly, these snag-free stockings are flying off the shelves, and buyers across Asia and Europe are reportedly clamouring for the cans.

Despite being touted as ‘unique’ by inventor Yoshiumi Hamada, who used to make air conditioner cleaning sprays, it’s not the first time women have coloured their legs to give a special effect. Clothing rationing the Second World War prompted many women to paint stockings onto their legs using gravy browning. And of course today’s modern equivalent is the fake suntan.

Available in three different colours the Air-Stockings consists of a quick-drying, waterproof mixture of adhesive and silk powder which needs to be rubbed into the skin – a time-consuming process if it has to be carried out every day. And like the self-tan, unless it is applied uniformly there is the danger of streaking and uneven patches – both of which look infinitely worse than pale legs or stockings!

http://www.airstocking.com/


BLOG

A confusing mix of sustainable cotton options

There's an undeniable desire on the part of brands around the world to clean up their supply chains, and there's no lack of interest in using more sustainable cotton. But the confusing mix of standard...

BLOG

Have your say – Take part in just-style’s State of Sourcing survey

The global apparel industry and its supply chain is going through a period of unprecedented change. How do you and your colleagues see the outlook for 2018? And what strategies are you likely to be tu...

BLOG

Under Armour's strategic deep dives

Amid signs of a slowdown in its North American business, US sportswear brand Under Armour has made a number of "strategic deep dives" into strategy, supply chain, product, marketing and sales as a pre...

BLOG

Esquel Group on a sustainability mission

Hong Kong-based textile and apparel giant Esquel Group has made it its mission to weave sustainability into its core values, and across a vertical supply chain that spans every step from cotton farmin...

just-style homepage



Forgot your password?