Blog: Leonie BarrieSnag-free stockings...well almost

Leonie Barrie | 11 July 2003

First it was stockings incorporating vitamins, moisturisers and amino acids for their health-giving properties. Now the Japanese – always at the head of the queue when it comes to fads and innovations – have given up on the product altogether, instead offering ‘virtual’ stockings consisting of a silk-like micro-spray which is simply sprayed onto the legs. Not surprisingly, these snag-free stockings are flying off the shelves, and buyers across Asia and Europe are reportedly clamouring for the cans.

Despite being touted as ‘unique’ by inventor Yoshiumi Hamada, who used to make air conditioner cleaning sprays, it’s not the first time women have coloured their legs to give a special effect. Clothing rationing the Second World War prompted many women to paint stockings onto their legs using gravy browning. And of course today’s modern equivalent is the fake suntan.

Available in three different colours the Air-Stockings consists of a quick-drying, waterproof mixture of adhesive and silk powder which needs to be rubbed into the skin – a time-consuming process if it has to be carried out every day. And like the self-tan, unless it is applied uniformly there is the danger of streaking and uneven patches – both of which look infinitely worse than pale legs or stockings!

http://www.airstocking.com/


BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?