Blog: Leonie BarrieSnubbed by an angel

Leonie Barrie | 15 June 2004

So, singer Charlotte ‘Voice of an Angel’ Church has spurned the chance to be the face of Marks & Spencer. She’d have followed in the footsteps of David Beckham and actress Claire Sweeney – neither of whom had much success in reviving the troubled retailer if you look at the state it’s in now – but ironically felt a tie-up would ruin her image.

Just when M&S seems to be getting its act together, along comes another snub. Charlotte reportedly told a friend: “It would be all right if it was a decent shop but M&S is where your mum shops.” But this is exactly what boss Stuart Rose himself said last week: "No 17-25 year old is ever going to shop at M&S.” And at a wild guess, they never have. M&S hasn't got the wrong customers says Clothesource’s Mike Flanagan. It has simply, for the past few years, been incapable of meeting their needs. M&S sells – or should sell – good-value, quality clothes to grown-ups for themselves and their children.

Few companies ever have the wrong customers: many, sadly, turn out to have the wrong managers. And from all the heads rolling around just now, it seems M&S has finally sat up and taken note.


BLOG

A confusing mix of sustainable cotton options

There's an undeniable desire on the part of brands around the world to clean up their supply chains, and there's no lack of interest in using more sustainable cotton. But the confusing mix of standard...

BLOG

Have your say – Take part in just-style’s State of Sourcing survey

The global apparel industry and its supply chain is going through a period of unprecedented change. How do you and your colleagues see the outlook for 2018? And what strategies are you likely to be tu...

BLOG

Under Armour's strategic deep dives

Amid signs of a slowdown in its North American business, US sportswear brand Under Armour has made a number of "strategic deep dives" into strategy, supply chain, product, marketing and sales as a pre...

BLOG

Esquel Group on a sustainability mission

Hong Kong-based textile and apparel giant Esquel Group has made it its mission to weave sustainability into its core values, and across a vertical supply chain that spans every step from cotton farmin...

just-style homepage



Forgot your password?