Blog: Leonie BarrieSnubbed by an angel

Leonie Barrie | 15 June 2004

So, singer Charlotte ‘Voice of an Angel’ Church has spurned the chance to be the face of Marks & Spencer. She’d have followed in the footsteps of David Beckham and actress Claire Sweeney – neither of whom had much success in reviving the troubled retailer if you look at the state it’s in now – but ironically felt a tie-up would ruin her image.

Just when M&S seems to be getting its act together, along comes another snub. Charlotte reportedly told a friend: “It would be all right if it was a decent shop but M&S is where your mum shops.” But this is exactly what boss Stuart Rose himself said last week: "No 17-25 year old is ever going to shop at M&S.” And at a wild guess, they never have. M&S hasn't got the wrong customers says Clothesource’s Mike Flanagan. It has simply, for the past few years, been incapable of meeting their needs. M&S sells – or should sell – good-value, quality clothes to grown-ups for themselves and their children.

Few companies ever have the wrong customers: many, sadly, turn out to have the wrong managers. And from all the heads rolling around just now, it seems M&S has finally sat up and taken note.


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