Blog: Leonie BarrieSocial networkers are social shoppers too

Leonie Barrie | 18 October 2007

Now I’m not really a fan of social networking sites like Facebook or MySpace, but I do know that they’re hugely popular…at least with a certain generation. It also seems that social networkers are more likely to visit retail websites for apparel, music, consumer electrics, jewellery and luxury goods according to new research published earlier this week. I guess it’s a logical correlation, that if you spend time talking to friends over the internet then you’ll also choose to shop this way too, but the data is now here to prove it.

comScore, which measures Internet usage, has found that more than 95% of “heavy” social networkers visited retail sites in August, compared to 80% of the total US Internet audience. Among the most popular fashion and apparel sites were those oriented to young adults, including well known brands like Hollister, Pac Sun, and Abercrombie & Fitch.

If they aren’t already doing so, apparel retailers – especially those geared towards younger consumers – would be well advised to consider the use of social networking sites as a marketing channel. People love to talk about new products, like the pair of designer jeans they just bought, and experiences, so this is a great way to tap into those conversations. 


BLOG

A confusing mix of sustainable cotton options

There's an undeniable desire on the part of brands around the world to clean up their supply chains, and there's no lack of interest in using more sustainable cotton. But the confusing mix of standard...

BLOG

Have your say – Take part in just-style’s State of Sourcing survey

The global apparel industry and its supply chain is going through a period of unprecedented change. How do you and your colleagues see the outlook for 2018? And what strategies are you likely to be tu...

BLOG

Under Armour's strategic deep dives

Amid signs of a slowdown in its North American business, US sportswear brand Under Armour has made a number of "strategic deep dives" into strategy, supply chain, product, marketing and sales as a pre...

BLOG

Esquel Group on a sustainability mission

Hong Kong-based textile and apparel giant Esquel Group has made it its mission to weave sustainability into its core values, and across a vertical supply chain that spans every step from cotton farmin...

just-style homepage



Forgot your password?