Blog: Something for the Christmas list?

Joe Ayling | 15 December 2010

The female fascination of sparkling diamonds has driven many a prospective husband towards bankruptcy, but this year it gets worse.

Look away now gents, because luxury lingerie brand Ultimo is launching a diamond encrusted bra costing a whopping GBP800,000.

"If you’re feeling generous and want to spoil your lady this Christmas, this is the only way to do it," a company statement said.

Now forgive me for being a 'low roller', but forking out close to a million for a stocking filler seems a bit much, and not just because there's a recession on.

As you can see below, the diamond bra is stunning - adorned with 32 brilliant-cut 1 carat diamonds that form the bra’s backstrap.

But something tells me it is closer aligned to the Christmas list of a footballer's wife than a journalist's.

Luckily Ultimo is also launching a 'spend a little less' version priced at just GBP35, meaning the rest of us can breathe a huge sigh of relief.

Designer, Michelle Mone OBE, adds: "Everyone has felt the pinch of the recession, so we created an identical bra design replacing the diamonds with diamanté crystals. Women can stay equally as stylish and glamorous on a budget thanks to this bra."

Christmas is back on.