Blog: Something for the Christmas list?

Joe Ayling | 15 December 2010

The female fascination of sparkling diamonds has driven many a prospective husband towards bankruptcy, but this year it gets worse.

Look away now gents, because luxury lingerie brand Ultimo is launching a diamond encrusted bra costing a whopping GBP800,000.

"If you’re feeling generous and want to spoil your lady this Christmas, this is the only way to do it," a company statement said.

Now forgive me for being a 'low roller', but forking out close to a million for a stocking filler seems a bit much, and not just because there's a recession on.

As you can see below, the diamond bra is stunning - adorned with 32 brilliant-cut 1 carat diamonds that form the bra’s backstrap.

But something tells me it is closer aligned to the Christmas list of a footballer's wife than a journalist's.

Luckily Ultimo is also launching a 'spend a little less' version priced at just GBP35, meaning the rest of us can breathe a huge sigh of relief.

Designer, Michelle Mone OBE, adds: "Everyone has felt the pinch of the recession, so we created an identical bra design replacing the diamonds with diamanté crystals. Women can stay equally as stylish and glamorous on a budget thanks to this bra."

Christmas is back on.


BLOG

The disruption of digitisation

There's currently a lot of talk about how the digitisation of key processes along the clothing supply chain can bring benefits ranging from faster decision-making to improved efficiency, transparency ...

BLOG

US retailers stock up amid tariff threat

Apparel imports into the US took a tumble in March, with double-digit declines from three of the top ten supplier countries. While the results reflect Lunar New Year factory shutdowns in Asia, China –...

BLOG

Uncertain times should spur innovation

The uncertainty of potential tariffs affecting the clothing and textile sector – and a Trump administration that appears poised to levy more of them – continue to loom large over the apparel and footw...

BLOG

How Bangladesh has moved from "basket case" to bellwether

The fifth anniversary of the collapse of the Rana Plaza factory building in Bangladesh dominated coverage on just-style last week....

just-style homepage



Forgot your password?