Blog: Leonie BarrieSpooky sales trend

Leonie Barrie | 31 October 2006

So many trends make their way from the US to the UK that it’s often difficult to keep track. But one that’s standing out more than most is for event-led retailing. It’s still a developing phenomenon in the UK, but take a look in any of our shop windows today and you’ll be struck by the vast quantities of and the witches’ hats and broomsticks on display. (On the other side of the store you’ll more than likely see Christmas pressies lined up, but hey, the more retail opportunities the merrier?)

Halloween provides retailers with a welcome sales boost in the run-up to Christmas – and Verdict Research calculates that if the UK achieves an average spend of just three-quarters of US levels, Halloween would become an event worth over GBP1.2bn. In the US it accounted for $3.29bn in 2005, translating into an average spend of $48 per consumer.

Apparently customers are still willing to spend; they just need help and encouragement to do so. But by building pre-existing events into major celebrations in which consumers must participate the year just seems an endless run of festivities, from Christmas to Easter, Mother’s and Father’s Days, and now Halloween. Doesn’t anyone feel a bit jaded by it all?


BLOG

Trump trade probe could have costs for cotton

An International Trade Commission hearing got underway last week as part of the Trump administration's probe into China's intellectual property practices under Section 301 of the 1974 Trade Act. The a...

BLOG

Stop negotiating and bring in the engineers

Surviving in a declining market is the biggest challenge for discount/mass-market retailers and suppliers of commodity products such as basic T-shirts, hoodies or cotton men's shirts – which is why it...

BLOG

The implications of buyer purchasing practices

New research has delved into one relatively underexplored aspect of global supply chains: how buyer purchasing practices impact wages and working conditions....

BLOG

just-style readership survey 2017 – Final reminder

We’re currently carrying out a survey to get a better understanding of the issues that matter the most to our readers, and how we can better serve you in the future. ...

just-style homepage



Forgot your password?