Blog: Leonie BarrieSpotlight switches to African fashion designers

Leonie Barrie | 13 August 2014

With the spotlight already shining brightly on African textile and apparel production and its future potential, it is perhaps not surprising that there's also an increasing focus on African fashion as well.

The Cotton made in Africa (CmiA) campaign, along with independent African think tank the Inter Region Economic Network (IREN) and the African Fashion trend agency FA254, have just set up an African design contest with the aim of rebranding the African fashion and textile scene.

Young African fashion designers are being encourged to submit their portfolios to FA254, with the winner chosen by an international jury chaired by Vogue Germany chief editor Christiane Arp. The winner will also have the opportunity to present the collection during the Berlin Fashion Week 2015 and to produce their product with internationally renowned fashion companies.

"For the first time, it establishes a direct link between our CmiA cotton farmers who produce the sustainable raw material for the designs, African designers and the international Fashion scene," explains Tina Stridde, managing director of CmiA in Hamburg.

BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

NEWS

Canada tackles responsible business conduct

The Government of Canada has announced two new initiatives in a bid to strengthen the country's approach to responsible business conduct for Canadian companies, including those in the garment sector, ...

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?