Blog: Leonie BarrieStars back Burberry Challenge

Leonie Barrie | 11 December 2006

It’s anyone’s guess how long Burberry will be able to weather the storm surrounding plans to close its factory in Wales. But as more and more high profile figures lend their support to a campaign to keep production of the quintessential British fashion label in the UK, it must be becoming increasingly difficult for the company to abandon its roots.

The GMB union’s Burberry Celebrity Challenge has galvanised a host of Welsh ‘stars’ – well, anyone connected to Wales – into action. Names include actors Rhys Ifans and Ioan Gruffudd (who appears in Burberry’s current ad campaign), singer Charlotte Church, the Prince of Wales, and even the Archbishop of Canterbury, Dr Rowan Williams. who is Welsh. And in a further bid to raise awareness of the shuttering of the factory in the Welsh valleys and the loss of 300 jobs, Burberry workers are set to picket the firm’s Bond Street store in the run-up to Christmas.

Welsh Secretary Peter Hain seems to have hit the nail on the head with his observation that: “Burberry’s international success is based firmly in its 150-year-old roots in Britain. How is it possible for such an iconic British brand to be manufactured anywhere other than Britain?” The company, meanwhile, argues that it makes trench coats at two factories in Yorkshire.


BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?